Special attention was given in 2008 to management teams and groups exposed to high levels of integrity risk, such as staff in countries where corruption is endemic. A total of 127 ethics roll-out workshops were held during the year, spanning 40 countries and reaching 2,132 staff. The one-day training sessions consisted of a series of dilemmas built into a story about StatoilHydro's operations in a fictitious project. The aim was to show, by using dramatic effects such as TV news bulletins and interviews with the main characters, how serious the consequences of ethical mistakes can be. Through a series of real-life dilemmas, which in the story were handled wrongly by the "project team", the concept showed how individual actions undermine a company's ethical culture and can lead to severe consequences both for the organisation and its staff.

By discussing each dilemma in turn, the participants were able to see how they would have handled the escalating situation in line with the Ethics Code of Conduct, and to analyse the mistakes of the fictitious protagonists.

The theme of the workshops was "toning up our ethical muscles", with the emphasis on individuals and their ability to handle ethical dilemmas in the field. To assist them in following up this in practice, the Ethics Code of Conduct was also translated into no fewer than 22 languages.

The work started by "The Right Way" will be continued in 2009, when managers will be able to pass on the experience from the workshops to their teams in the context of their own workplace.