Jens R Jenssen – Leader of the Statoil art programme - gave a speech at the renowned conference Art for business forum 2011 in Milan, Italy, on 18-19 November. The title of his speech was "The challenge isn't buying and showing – it's learning! Art as a tool for learning and development."

Over 250 art leaders and professionals from all over Europe participated. The Art for Business Forum is an annual conference addressing key issues in art and corporate art collections and programmes. The Forum is hosted by the non-profit Italian organisation Art for Business at the La Triennale di Milano – the exhibition centre for art and design in Milano.

Valeria Cantoni, President, Art for business says: ‘It was an exciting speech. Statoil have a very interesting approach in their corporate art programme. We invited Statoil because they have a strong focus on learning in their programme. Their experiences are very useful to other organisations – both public and private."



Jenssen continues: ‘It was a great opportunity for us to share our experiences with a very professional group – and to learn – and we learned a lot’.