Statoil is on the way to becoming a global player. On our journey we carry with us our experience and knowledge in the use of technology, our partnership approach and openness, and our desire to balance the world’s growing energy consumption against the urgent need to curb climate change.

Reidar Gjærum, Senior vice president Corporate communication in Statoil

“These are our main competitive advantages along the way, and the things our guiding star will signify,” says Reidar Gjærum, Senior vice president Corporate communication in Statoil.

“Although we have a competitive edge and a strong position in Norway, we are relatively unknown compared to the largest global energy companies. To make us stronger without spending large sums on marketing, it is important to create a distinct identity that conveys an interesting story," he explains.

Highlighting what we stand for

“With our new identity we wish to convey what makes Statoil attractive, both as a partner and as an employer. History and nature have shaped us. We have learned to perform under extreme conditions, and we have a culture of taking on difficult tasks where the solutions are as yet unknown. We have pushed the boundaries before, and we’ll do it again. We are a company that works every day to make the impossible a reality, leading the way forward within our industry,” says Gjærum.

A guiding star

“ Our new logo, the star, is inspired by the starry skies of the north. It symbolizes our highest aspirations: continued focus on the Norwegian continental shelf, international growth, and active and targeted work to develop effective new energy solutions," Gjærum explains.

“Along the way we carried out thorough research among the world’s 100 largest energy companies. We found most to be quite conservative in their descriptive symbols and communications. We wanted to differentiate ourselves by making a courageous decision. It’s important that we stand out in an international arena and stay faithful to our desire to lead the way,” he continues.

“By choosing the magenta-coloured star as our new symbol, we make explicit our origins and our desire to cross new frontiers on our journey forward. We’re also making a clear statement that the world can still look towards the north to discover future energy solutions”, ends Gjærum.